A website redesign isn’t usually something people consider. It’s easy to put up a website and then leave it alone. It’s out there on the internet, people can access it, and that’s great. Right?

Not so fast. Over time your website can actually do more harm than good, especially if you run a business. Your website is the most valuable marketing asset you own. It speaks volumes about you, and it’s accessible 24/7 to 4.6 billion people worldwide. So it’s important to keep it looking good because over time your website can cause problems. If it’s been a while since you launched your current website, let’s explore why a website redesign can help you.

Keeping Up with Trends

Animated gifs. Visitor counters. Messages that scroll across the page. All of these trends were popular features 20 years ago, but now they’re not a recommended part of a website. The website industry changes regularly, and trends come and go. Using an outdated trend on your website can send a message to your visitors that you don’t visit your website. So why should they? A website redesign will enable you to implement new website functionality that brings your website up-to-speed.

Advances in Website Technology

Not only do trends change in the website industry, but the technology changes frequently as well. New standards in programming code, or updates in the devices that are used to view websites, can affect how your website is viewed. One example is the rise of mobile devices. In 2000, very few people were viewing websites on their phone. Now, having a website with a responsive design that adapts to the size of the screen that the visitor is using, be that screen a cellphone or a desktop monitor, is a must. A website redesign can bring your website in line with current technology recommendations.

You Are Embarrassed By Your Website

Not keeping up with website trends or technology can make you embarrassed about your website. You probably know that your website doesn’t look good compared to other websites you visit, or your business competitors. In turn, you’re reluctant to send your customers or potential clients to your site because it pales in comparison to the others. A website redesign can help you feel proud of your most visible marketing asset, and boost your confidence when interacting with potential customers.

Changes in the Company’s Offerings and Capabilities

In today’s business world, companies constantly need to change and adapt. This change often reveals itself in the form of offering new products, services, and capabilities. These new offerings need to be reflected on your website, but your current website design could get in the way of promoting these new features. Your design might lack the available space on a page, or it might lack the functionality to promote them in a interesting way. A new design can enable you to point your customers to these new features, resulting in more business.

Greater Control Over Updating Your Website

Website platforms like WordPress, Wix, and Webflow periodically update their user interface to make it easier to use. They want you to easily update your website, even if you don’t know any programming code. If you are stuck in a website platform that isn’t working for you because it’s too difficult to update, switching to another platform might help. And switching to a new platform might require a website redesign, because you can transfer a design from one platform to another. You can try to replicate it, but copying it exactly might prove to be difficult. Switching website platforms is a great opportunity to give your website a fresh new look, while enabling you to make updates on your own.

So, What Should You Do?

Websites should be updated on a regular basis, and a review of your design should happen every couple of years. Take a look and see how it can improve. Is your site underperforming in terms of visits? Is it lacking the interactive features that can help your website, and your business, stand out from the competition? A website redesign can breathe new life into your online presence, and your business. Drop me a line and let’s talk about getting your website back on the right track.